Invest in Customer Listening Now
Temperature Check℠
We vacillate between ordering in and cooking at home…again. Leggings sales have skyrocketed. Some are remodeling their house. Meanwhile families are switching to private label brands. Nine million have lost health insurance.
Now is the time to invest in listening. As consumers adapt, psychology tells us that these newly formed habits and situations have been taking shape long enough to drive longer term behavior change. Bonus for researchers: everyone is at home. There’s never been a more fortuitous time to reach people when they most want to talk. And there’s never been a more comprehensive set of technology tools to enable this discussion.
Temperature Check℠ enables ethnographic-style discovery to get to the bottom of their worries, their fears and the impact these will have on daily life.
Temperature Check℠ is a series of online exercises and discussions that allows us to talk to consumers from the comfort of their own home.
Responsive design allows for follow-up and pivots in discussion if real-time events force a major context change.
Participants can also upload photos and video which provides a rich treasure trove of raw data for future use.
Benefits:
Quick turnaround from start to finish
Accommodates both regional and national samples
More insightful than traditional focus groups
Easy and flexible for consumers to participate in from home
Incorporates real-time learning into dialogue
Good for understanding consumer perceptions, needstates and motivators as well as for concept testing and feedback
If you’re a product manager, make an effort to understand the many layers where stress is impacting the life of your customer and what this might mean for new needs, feature sets, updates or line extensions. If you’re a brand manager, listen for how significantly your customers’ lifestyle perceptions and behavior shifts may be influencing their relationship with your brand.
From troubled times comes growth and opportunity. Innovation starts now. Take the time to listen and guide your brand to align with the changing needs of today to make the products of tomorrow.
Email me to find out more.
“When COVID-19 hit,
we thought innovation would stop. But to our client’s delight, we were able to capture much richer insights with this approach while expanding the reach and sample size of the project’s audience.”
Marc Halperin, CEO/Culinary Director, CCD Innovation
