case studies / Brand Positioning
Launched in November 2016 by VMware, Clarity is a complete design system that bridges the development challenges between developers and designers. As a very young brand making inroads in a marketplace of heavy hitters, the team needed a concise messaging platform to communicate a complex set of benefits.
POSITIONING * MARKETING MESSAGING
For First Person
Clover-Stornetta Farms is a century old Northern California Dairy Brand who helped create the most stringent animal welfare standards in the country. With expansion to Southern California on the agenda, they needed to revisit their positioning to ensure geographical relevance and asset-based competitive distinction.
POSITIONING * CAMPAIGN DEVELOPMENT
The Global Impact Investing Network launched in 2009 to steward the emerging industry of social impact investing. They needed a strategy that would help them both establish their role and create clarity around a then revolutionary financial tool.
POSITIONING * NAMING * DESIGN STRATEGY