Brand Strategy
Positioning is the art of the "how". How your brand will differentiate itself in the marketplace; how your brand will consistently deliver on audience expectations; and how your brand will lay the foundation for growth and storytelling.
Case Studies
Launched in January 2021 by LendKey, Aliro was created as a new marketplace for loan sales and participations. Building on their parent company’s stellar reputation in fintech, we positioned, named and then built a brand architecture that would have both forward-feeling momentum and flexibility, both integral to the business’s core proposition of deal flow.
Positioning - Brand Architecture - Naming
For Global Brand Works
Launched in November 2016 by VMware, Clarity is a complete design system that bridges the development challenges between developers and designers. As a very young brand making inroads in a marketplace of heavy hitters, the team needed a concise messaging platform to communicate a complex set of benefits.
Positioning - Marketing Messaging
For First Person
Clover-Stornetta Farms is a century old Northern California Dairy Brand who helped create the most stringent animal welfare standards in the country. With expansion to Southern California on the agenda, they needed to revisit their positioning to ensure geographical relevance and asset-based competitive distinction.
Positioning - Campaign Development
For MKTG
The Global Impact Investing Network launched in 2009 to steward the emerging industry of social impact investing. They needed a strategy that would help them both establish their role and create clarity around a then revolutionary financial tool.
Positioning - Naming - Design Strategy