Sheetz is the largest privately owned chain of petroleum and convenience stores in the United States with over 600 retail fronts in the northeast. With a new store-owned bakery, custom coffee brand, and other signature items, Sheetz wanted to re-invent the entire retail experience and make the leap from c- store to convenience restaurant.
DESIGN STRATEGY * RETAIL INNOVATION
When Altamont Capital Partners acquired this home grown Texas casual dining chain in 2015, it was clear, people came for the scratch-made food served with down-home hospitality. Our goal was to articulate that unique formula into a replicable and relevant restaurant design that could expand across state borders.
POSITIONING * DESIGN STRATEGY
As a part of its exit from bankruptcy in 2014, Quiznos sought to develop a new higher-end sandwich concept to add to the portfolio. Zeps Epic was born to deliver a fast casual sandwich experience in a modern design capitalizing on the toasty goodness that the original Quiznos is known for.
POSITIONING * DESIGN STRATEGY * RETAIL INNOVATION