/work areas

Innovation

Nestle wanted to innovate their Ready-To-Drink category.  With a mandate to fill a five year pipeline for R&D, we first conducted consumer research, expert interviews, and reviewed a 20 year-old archive of product ideas.  Then built a two day intensive workshop incorporating homework, an urban safari, and a trove of exercises designed for the cross-pollinated team of Nestle staffers, partners and outside experts to brainstorm - literally 100's - of market relevant product concepts.

PRODUCT INNOVATION * CONSUMER INSIGHTS * WORKSHOPS 

For Sterling Brands

Product announcements coming in 2020!  Products in consumer testing for three major CPG food brands, each taking their core brand equity to enter into a market delivering healthy options in a range of categories in both the U.S. and Europe.

INNOVATION * WORKSHOPS  

For CCD Innovation

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