Nestle wanted to innovate their Ready-To-Drink category. With a mandate to fill a five year pipeline for R&D, we first conducted consumer research, expert interviews, and reviewed a 20 year-old archive of product ideas. Then built a two day intensive workshop incorporating homework, an urban safari, and a trove of exercises designed for the cross-pollinated team of Nestle staffers, partners and outside experts to brainstorm - literally 100's - of market relevant product concepts.
PRODUCT INNOVATION * CONSUMER INSIGHTS * WORKSHOPS
For Sterling Brands
Product announcements coming in 2020! Products in consumer testing for three major CPG food brands, each taking their core brand equity to enter into a market delivering healthy options in a range of categories in both the U.S. and Europe.
INNOVATION * WORKSHOPS
For CCD Innovation