case studies / Campaign Development

With the worst humanitarian crisis unfolding in the Horn of Africa, UNICEF Ventures wanted to combat compassion fatigue in the U.S..  After an exhaustive ideation and partner solicitation process,  UNICEF partnered with Threadless and a local artist to make GOOD SHIRTS, raising over .5M during the short life of the innovative campaign built uniquely on UNICEF's own program delivery model.   


Another product of UNICEF Ventures, Microsoft and PSFK partnered to publish The Future of Mobile Tagging.  Worldwide, digital agencies crafted fundraising campaigns that  captured both the heart of the UNICEF brand and incorporated Microsoft's Tag barcode.  PSFK published the results in their library of trends to guide all marketers in successful strategies for incorporating QR codes into consumer marketing. 


The 24902 Community is Virgin Unite's cadre of dedicated donors and world savers, a truly entrepreneurial group spanning many continents and comprising many interests.  Through events on Necker Island, at Queen Noor's Jordan palace, in the kitchen with Jamie Oliver, and in many many other special locations, the community participates in educational fundraisers to continue to support the positive impact that Virgin is making on the world today.


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