case studies / Corporate Partnership Development
Six years after launching as an independent organization to support the newly formed Millennium Development Goals, The Global Fund launched the Corporate Champions program to bring the private sector into the mix of stopping these deadly diseases, each effecting economic progress.
POSITIONING * CORPORATE PARTNERSHIP * MESSAGING * COMMUNICATIONS * CAMPAIGN DEVELOPMENT
UNICEF relies on 36 country level offices to raise funds for the $5 billion annual budget. In addition to government and private donors, corporate partnerships provide long term avenues for cash and other resources that benefit both UNICEF and corporate brand. We tapped media, fashion, hotel, CPG, sports and more to bring in funding for programming, crisis funding and marketing campaigns.
CORPORATE PARTNERSHIP * WORKSHOPS * CAMPAIGN DEVELOPMENT
Launched in 2015 to support the Sustainability Development Goals, End Violence Against Children needed both a positioning and a corporate fundraising strategy to distinguish its government level role from the programmatic roles most other children's organizations focus on.
POSITIONING * CORPORATE PARTNERSHIP