Consumer Insights

/work areas

/work areas

In-home triads and 1:1's  with xtreme and mainstream athletes, dj's, and workers to uncover product benefits and usage insights to take the brand mainstream.

RESEARCH * POSITIONING

For Sterling Brands

In-home triads in the U.S., Germany and France to understand gaming behavior distinctive to the Xbox brand to drive a more universal positioning.

RESEARCH * POSITIONING * BRAND TRACKING

For Sterling Brands

Urban safaris, trips to the mall, in-home interviews and friendship dyads to support the development of unique insights driving fashion behavior - at point of sale, with friends, and in sync with cultural trends across many of Levi's portfolio of brands .

RESEARCH + POSITIONING 

For Sterling Brands

Global focus groups with B2B and B2C consumers to evaluate and develop product pillars, benefits, new products, brand positioning, brand architecture for brands including Microsoft, MSN, Zune, Microsoft Windows, Microsoft Table, Microsoft Smartwatch and many more.

RESEARCH * POSITIONING * PRODUCT GROWTH * BRAND ARCHITECTURE * INNOVATION

For Sterling Brands

In-home friendship triads coast to coast to understand the aspirational role of basketball and the deeper connection to the NBA.

RESEARCH

For Sterling Brands

Global focus groups to understand the complex challenges the after-market cartridge presents in order to develop a more competitive positioning for HP's print imaging division.

RESEARCH + POSITIONING 

For Sterling Brands

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