Innovation
Deep inquiry, vision clarification, and guardrails are the best drivers for innovation. Plus a lot of creative discussion to flip ideas and illuminate opportunity.
Case Studies
Nestle wanted to innovate their Ready-To-Drink category. With a mandate to fill a five year pipeline for R&D, we first conducted consumer research, expert interviews, and reviewed a 20 year-old archive of product ideas. Then built a two day intensive workshop incorporating homework, an urban safari, and a trove of exercises designed for the cross-pollinated team of Nestle staffers, partners and outside experts to brainstorm - literally 100's - of market relevant product concepts.
Product Innovation - Consumer Insights - Workshops
For Sterling Brands
Product announcements coming in 2022! Products set for launch in the wellness, CPG and fintech categories. Watch this space.
Brand and Product Innovation - Positioning - Workshops
T-Mobile needed to develop a new set of products to differentiate itself from the pack. Consumer research revealed behaviors that enabled us to develop a game changing data plan that increased acquisition and allowed T-Mobile to gain marketshare.
Product Innovation - Consumer Insights - Workshops
For Sterling Brands