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Consumer research revealed behaviors that enabled us to develop a game changing data plan that increased acquisition and allowed T-Mobile to gain marketshare. Product Innovation - Consumer Insights - Workshops For Sterling Brands https://images.squarespace-cdn.com/content/v1/5fbbb598dcf605358317d9bb/1608292600585-4CIQSD4WI6IGLINDDGLV/KP_Client_Logos-15.png Innovation Nestle wanted to innovate their Ready-To-Drink category. With a mandate to fill a five year pipeline for R&D, we first conducted consumer research, expert interviews, and reviewed a 20 year-old archive of product ideas. Then built a two day intensive workshop incorporating homework, an urban safari, and a trove of exercises designed for the cross-pollinated team of Nestle staffers, partners and outside experts to brainstorm - literally 100's - of market relevant product concepts. Product Innovation - Consumer Insights - Workshops For Sterling Brands https://images.squarespace-cdn.com/content/v1/5fbbb598dcf605358317d9bb/1609154540387-PM33Q3LDTIE57HZ1ZOR9/image.jpg Innovation Product announcements coming in 2022! Products set for launch in the wellness, CPG and fintech categories. Watch this space. Brand and Product Innovation - Positioning - Workshops https://www.kellipeterson.com/brand-strategy daily 0.75 2022-02-18 https://images.squarespace-cdn.com/content/v1/5fbbb598dcf605358317d9bb/81afc497-4b63-46ac-962b-cd666f0b8311/KP_Client_Logos-34.png Brand Strategy Launched in January 2021 by LendKey, Aliro was created as a new marketplace for loan sales and participations. Building on their parent company’s stellar reputation in fintech, we positioned, named and then built a brand architecture that would have both forward-feeling momentum and flexibility, both integral to the business’s core proposition of deal flow. Positioning - Brand Architecture - Naming For Global Brand Works https://images.squarespace-cdn.com/content/v1/5fbbb598dcf605358317d9bb/1608293031073-S6UWAIL2X29ITGDTI2UQ/KP_Client_Logos-05.png Brand Strategy Launched in November 2016 by VMware, Clarity is a complete design system that bridges the development challenges between developers and designers. As a very young brand making inroads in a marketplace of heavy hitters, the team needed a concise messaging platform to communicate a complex set of benefits. Positioning - Marketing Messaging For First Person https://images.squarespace-cdn.com/content/v1/5fbbb598dcf605358317d9bb/1608293543709-25DWC571FL2ZZA0QPRBY/KP_Client_Logos-07.png Brand Strategy Clover-Stornetta Farms is a century old Northern California Dairy Brand who helped create the most stringent animal welfare standards in the country. With expansion to Southern California on the agenda, they needed to revisit their positioning to ensure geographical relevance and asset-based competitive distinction. Positioning - Campaign Development For MKTG https://images.squarespace-cdn.com/content/v1/5fbbb598dcf605358317d9bb/1609331123424-MCN18W6FRR71UZ0DP1RT/KP_Client_Logos-21.png Brand Strategy The Global Impact Investing Network launched in 2009 to steward the emerging industry of social impact investing. They needed a strategy that would help them both establish their role and create clarity around a then revolutionary financial tool. Positioning - Naming - Design Strategy https://www.kellipeterson.com/design-strategy daily 0.75 2021-01-06 https://images.squarespace-cdn.com/content/v1/5fbbb598dcf605358317d9bb/1609331701277-P1RXASTHV3B7HUIE9J48/KP_Client_Logos-28.png Design Strategy As a part of its exit from bankruptcy in 2014, Quiznos sought to develop a new higher-end sandwich concept to add to the portfolio. Zeps Epic was born to deliver a fast casual sandwich experience in a modern design capitalizing on the toasty goodness that the original Quiznos is known for. Positioning - Design Strategy - Retail Innovation For Tesser https://images.squarespace-cdn.com/content/v1/5fbbb598dcf605358317d9bb/1608641014500-4TY4A93NDR9FFYXKTD52/KP_Client_Logos-22.png Design Strategy Sheetz is the largest privately owned chain of petroleum and convenience stores in the United States with over 600 retail fronts in the northeast. With a new store-owned bakery, custom coffee brand, and other signature items, Sheetz wanted to re-invent the entire retail experience and make the leap from c- store to convenience restaurant. Design Strategy - Retail Innovation For Tesser https://images.squarespace-cdn.com/content/v1/5fbbb598dcf605358317d9bb/1608641036916-DB2NXHI50HB5AQ7CWPKW/KP_Client_Logos-23.png Design Strategy As a part of its exit from bankruptcy in 2014, Quiznos sought to develop a new higher-end sandwich concept to add to the portfolio. Zeps Epic was born to deliver a fast casual sandwich experience in a modern design capitalizing on the toasty goodness that the original Quiznos is known for. Positioning - Design Strategy - Retail Innovation For Tesser https://www.kellipeterson.com/consumer-insights daily 0.75 2022-02-18 https://images.squarespace-cdn.com/content/v1/5fbbb598dcf605358317d9bb/44fe014a-94e6-4e01-a332-7c4123cbb1d6/KP_Client_Logos-33.png Consumer Insights 1:1’s, dyads and team conversations to build technology experiences that support the creative vision and workflows of Creators, Influencers, Enterprise, Sports, News, Broadcast, and agencies. Research - Product Strategy For Adobe https://images.squarespace-cdn.com/content/v1/5fbbb598dcf605358317d9bb/1609331813493-JDTUPLM2NX7V4W4SONLY/KP_Client_Logos-20.png Consumer Insights Global focus groups with B2B and B2C consumers to evaluate and develop product pillars, benefits, new products, brand positioning, brand architecture for brands including Microsoft, MSN, Zune, Microsoft Windows, Microsoft Table, Microsoft Smartwatch and many more. Research - Positioning - Product Growth - Brand Architecture - Innovation For Sterling Brands https://images.squarespace-cdn.com/content/v1/5fbbb598dcf605358317d9bb/1608641255349-M5W382T9ABBXHONOB8L6/KP_Client_Logos-10.png Consumer Insights In-home triads in the U.S., Germany and France to understand gaming behavior distinctive to the Xbox brand to drive a more universal positioning. Research - Positioning - Brand Tracking For Sterling Brands https://images.squarespace-cdn.com/content/v1/5fbbb598dcf605358317d9bb/1608641130337-QU587K80OD2QR8EZ7GJE/KP_Client_Logos-09.png Consumer Insights In-home triads and 1:1's with xtreme and mainstream athletes, dj's, and workers to uncover product benefits and usage insights to take the brand mainstream. Research - Positioning For Sterling Brands https://www.kellipeterson.com/corporate-partnership-development daily 0.75 2021-01-06 https://images.squarespace-cdn.com/content/v1/5fbbb598dcf605358317d9bb/1608646282134-2W3VYSQCVAO8DKHM04YV/KP_Client_Logos-26.png Corporate Partnership Development Launched in 2000 in support of the MDG’s, The Global Fund sought to ensure its launch positioning was still relevant as it amped up its communications and fundraising strategy. After refining the positioning, we also laid the groundwork to establish the Corporate Champions program with Chevron as the inaugural $10M corporate partner. Positioning - Corporate Partnership - Messaging - Communications - Campaign Development https://images.squarespace-cdn.com/content/v1/5fbbb598dcf605358317d9bb/1608646294845-47IFOGG7KXR4QKP1RFYN/KP_Client_Logos-25.png Corporate Partnership Development Initiated by UNICEF and the WHO and launched in 2015 to support the SDG’s 2030, End Violence Against Children needed both a positioning and a corporate fundraising strategy to distinguish its government level role from the programmatic roles other children's organizations focus on. Positioning - Corporate Partnership https://images.squarespace-cdn.com/content/v1/5fbbb598dcf605358317d9bb/1608645378018-H82QIR06TWN4EVAAAZ4V/KP_Client_Logos-18.png Corporate Partnership Development UNICEF relies on 36 country level offices to raise funds for the $5 billion annual budget. In addition to government and private donors, corporate partnerships provide long term avenues for cash and other resources that benefit both UNICEF and corporate brand. We tapped media, fashion, hotel, CPG, sports and more to bring in funding for programming, crisis funding and marketing campaigns. Corporate Partnership - Workshops - Campaign Development