services / Consumer Insights

Temperature Check℠ is a series of online exercises and discussions that allows us to talk to consumers from the comfort of their own home.

Temperature Check℠ enables ethnographic-style discovery to get to the bottom of their worries, their fears and the impact these will have on daily life. 

Responsive design allows for follow-up and pivots in discussion if real-time events force a major context change. 

Participants can also upload photos and video which provides a rich treasure trove of raw data for future use.

 

Benefits:

  • Quick turnaround from start to finish

  • Accommodates both regional and national samples

  • More insightful than traditional focus groups 

  • Easy and flexible for consumers to participate in from home 

  • Incorporates real-time learning into dialogue

  • Good for understanding consumer perceptions, needstates and motivators as well as for concept testing and feedback

Email me to find out more! 

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