services / Consumer Insights
Temperature Check℠ is a series of online exercises and discussions that allows us to talk to consumers from the comfort of their own home.
Temperature Check℠ enables ethnographic-style discovery to get to the bottom of their worries, their fears and the impact these will have on daily life.
Responsive design allows for follow-up and pivots in discussion if real-time events force a major context change.
Participants can also upload photos and video which provides a rich treasure trove of raw data for future use.
Quick turnaround from start to finish
Accommodates both regional and national samples
More insightful than traditional focus groups
Easy and flexible for consumers to participate in from home
Incorporates real-time learning into dialogue
Good for understanding consumer perceptions, needstates and motivators as well as for concept testing and feedback
Email me to find out more!