UX & Consumer Insights

The customer is at the heart of every brand interaction. Focus groups, coffee chats, friendship pairs, shop-alongs and urban safaris – and now online* focus groups – are only a few of the ways to get to know your customer needs better.

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Case Studies

 

1:1’s, dyads and team conversations to build technology experiences that support the creative vision and workflows of Creators, Influencers, Enterprise, Sports, News, Broadcast, and agencies.

Research - Product Strategy
For Adobe

 
 
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In-home triads and 1:1's with xtreme and mainstream athletes, dj's, and workers to uncover product benefits and usage insights to take the brand mainstream.

Research - Positioning
For Sterling Brands

 
 
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Global focus groups with B2B and B2C consumers to evaluate and develop product pillars, benefits, new products, brand positioning, brand architecture for brands including Microsoft, MSN, Zune, Microsoft Windows, Microsoft Table, Microsoft Smartwatch and many more.​

Research - Positioning - Product Growth - Brand Architecture - Innovation
For Sterling Brands

 
 
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In-home triads in the U.S., Germany and France to understand gaming behavior distinctive to the Xbox brand to drive a more universal positioning.

Research - Positioning - Brand Tracking
For Sterling Brands